Milka: Hazelnut Experience in Santiago

FooH Overview:

Brand: Milka
Industry: Food, FMCG, Snacks
Creator: Out of Frame

Fooh concept details:

A giant Milka Avellanas chocolate bar transforms a Santiago building into a magical dispenser, spilling thousands of chocolate bars onto the street below. The massive purple display showcases floating hazelnuts and the iconic Milka packaging while curious pedestrians witness the sweet chocolate avalanche. This FOOH spectacle brings Milka's "Try it Now!" campaign to life, turning downtown Santiago into a delicious chocolate wonderland.

Additional Information:

Country: Chile
City: Santiago
Scene: Unveiling, Avalanche, Display
Environment: City

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