Milka: Monopoly Takes Over Berlin

Fooh concept details:

A Berlin street sign and the pavement below turn purple as a towering Monopoly Man mascot leans over the scene, his hand guiding a giant car token across a life-size game board laid across the road. The board reveals a Milka chocolate bar sitting on one of its purple properties as a train passes on the elevated tracks above. This Milka FOOH advertisement transforms a city intersection into an oversized Monopoly board to promote the brand's game campaign.