Milka: The Alpine Purple Herd

Fooh concept details:

A breathtaking Alpine winter landscape becomes the canvas for this innovative FOOH advertising concept. Real cows, painted in Milka's signature purple color, graze peacefully in the snow against magnificent mountain peaks. Passing motorists do a double-take at this surreal spectacle, creating an unexpected moment of wonder as the fictional purple Milka cow steps out of packaging and into the natural Alpine setting that inspired the brand.