Minecraft: Where Pixels Meet Pavement

Fooh concept details:

In a busy city plaza, digital Minecraft blocks break through the real world's surface. A woman jumps through the grass blocks appearing before her, as the pixelated world materializes beneath her feet. Water, stone, and dirt blocks transform the urban environment, while a blocky character approaches from nearby. This immersive FOOH ad brings the globally beloved game into physical space, blending digital adventure with everyday reality and inviting passersby to step into a world where imagination has no limits.