MINI: New Design Emerges on the Streets of Milan

FooH Overview:

Brand: MINI
Industry: Automotive
Creator: Vertex

Fooh concept details:

A new MINI model drives through the cobblestone streets of Milan, passing a tall folded paper structure that unwraps to reveal the car parked inside like a gift. Bold yellow striped columns line the square, marking the brand's presence at Milan Design Week. This MINI FOOH advertisement celebrates the brand's collaboration with Paul Smith at Salone del Mobile.

Additional Information:

Scene: Product Interaction, Display
Environment: City

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