Miss Montmartre: Artistic Delivery Convoy

Fooh concept details:

The cobblestone streets of Paris's Montmartre come alive in this playful FOOH creation by Origiful. A parade of vintage Citroën 2CVs each transport oversized artistic tools - from giant painter's palettes and brushes to massive speakers - through the historic art district. These tiny cars navigate between ivy-covered buildings beneath the ornate Origiful signature sign, creating a whimsical tribute to the bohemian quarter's artistic heritage. The contrast between the diminutive vehicles and their enormous creative cargo perfectly captures Montmartre's enduring artistic spirit.