Monopoly: Game Pieces Come to Life in NYC

FooH Overview:

Brand: Monopoly
Industry: Kids
Creator: Lemons CGI

Fooh concept details:

Classic Monopoly game pieces invade New York City's cobblestone streets in this playful FOOH advertisement. A giant metallic car, oversized dice, and the iconic Scottie dog transform the urban landscape into a life-sized game board. The campaign brings beloved elements from the board game into reality, with the Monopoly Man's "GO TO JAIL" sign appearing on a historic building facade. This FOOH concept turns Manhattan into a whimsical Monopoly adventure, blurring the line between game and reality.

Additional Information:

Country: USA
City: New York City
Place: SoHo
Scene: Giant Object, Overlay, Human Interaction
Environment: City

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