Morning Routine: Dubai Edition

Fooh concept details:

A full-sized bed complete with white bedding and metal frame cruises casually down a busy Dubai highway, surrounded by skyscrapers and morning traffic. The unexpected bedroom furniture travels between lanes as if commuting to work, offering a literal interpretation of bringing your bed along for the morning drive. This humorous FOOH ad playfully captures the universal struggle of leaving bed in the morning, suggesting that the perfect commute might just involve taking your comfortable mattress with you instead of forcing yourself to get up.