Moschino: Handle Me Bags Over Milan

Fooh concept details:

The Moschino logo forms out of clouds in the sky before a toy-like blue inflatable plane lands on a runway loaded with red Handle Me bags. The plane takes off with the bags riding on top, and one by one they float down over Milan on white parachutes, descending above the Duomo. This Moschino FOOH advertisement promoted the Handle Me bag from the SS26 Collezione 05 collection.