Moët Hennessy: Grape Balloon Delivery
Fooh concept details:
Moët Hennessy transforms New York City with a whimsical FOOH experience featuring clusters of balloon "grapes" lifting champagne-filled baskets through the urban canyon. Yellow and navy balloon bunches suspend wooden crates branded with "Moët Hennessy" between Manhattan's skyscrapers and past St. Patrick's Cathedral. This fantastical aerial delivery system creates a magical transportation method that elevates the luxury spirits above bustling city streets, capturing the brand's playful elegance while prompting upward glances from pedestrians below.