MSC Cruises: World America Debuts in France

Fooh concept details:

A helicopter dramatically pulls away a massive navy blue MSC-branded cover from above, revealing the majestic MSC World America cruise ship beneath as it gleams in the golden sunset light. The enormous vessel emerges from its shroud against a perfect blue sky, with its white hull reflecting in the calm waters below. This MSC Cruises FOOH ad captures the theatrical unveiling in Saint-Nazaire, France, where the wooden boardwalk through coastal grasses leads viewers directly to witness the birth of this ocean giant as it prepares for its maiden voyage.