MSI: Monitor Selection in the Manhattan Sky
Fooh concept details:
A spherical cluster of MSI monitors hovers above New York City streets, each displaying vibrant colors against the backdrop of the Empire State Building. A woman interacts with a floating display interface, selecting her preferred monitor which then detaches from the cluster and materializes before her. This striking FOOH advertisement transforms online shopping into a spectacular urban experience, showcasing MSI's monitor selection process as a seamless blend of digital interaction and physical product delivery.