Mubadala Abu Dhabi Open: Tennis Over City Waters

FooH Overview:

Brand: WTA, Mubadala Abu Dhabi Open
Industry: Sport, Luxury
Creator: HAUT CGI Video Production

Fooh concept details:

An innovative FOOH ad creates a tennis narrative across Abu Dhabi's waterways: a robotic arm mounted on a boat serves a tennis ball that travels past a modern bridge to a classical statue, which returns the shot to a floating tennis court displaying the Mubadala Abu Dhabi Open tournament dates. Against the backdrop of Abu Dhabi's striking skyline, this sequential installation transforms the city's waters into a spectacular tennis match, creatively promoting the WTA tournament while showcasing the emirate's blend of tradition, innovation, and architectural splendor.

Additional Information:

Country: UAE
City: Abu Dhabi
Scene: Robotic Arm, Monument Interaction, Playground
Environment: City, Sports Venue, River

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