Mulberry: Tower Bridge Chains Tether Darley Clutch to London

Fooh concept details:

A digital chain made of blue acetate links extends from Tower Bridge to a floating orange Mulberry Darley clutch. Created by artist @mateus.vfx, this Mulberry FOOH Ad connects London's iconic architecture with the brand's statement accessory. The virtual installation merges British heritage with fashion innovation, highlighting the new acetate chain feature on the Mulberry Darley clutch. By placing their product against one of London's most recognizable landmarks, Mulberry reinforces their British identity while showcasing their design evolution in a visually striking way that captures attention both online and from Thames River viewers.