Musc Intime: Giants Hit the Winter Slopes

Fooh concept details:

This playful FOOH Ad brings oversized Musc Intime products to snowy mountain slopes, creating a surreal winter playground. The video showcases a skier navigating between enormous pink deodorant containers while "SOLDES" (sale) is carved into the pristine snow. Rather than using traditional retail environments, this marketing approach transforms the mountain into a branded landscape where products become monumental elements of the terrain. The campaign effectively communicates the brand's winter sale while associating their fragrances with fresh mountain air and winter sports excitement, demonstrating how creative scale manipulation can turn everyday products into memorable advertising landmarks.