Musc Intime: Pink Cable Cars Take Resort

Fooh concept details:

Taking winter marketing to new heights, this FOOH Ad reimagines a ski resort with branded Musc Intime cable cars. The eye-catching video features three models in color-coordinated pink and white ski outfits against a snowy alpine backdrop, while the gondolas above have been digitally transformed into giant pink Musc Intime products. The campaign cleverly integrates the brand's winter sale messaging with seasonal recreation, creating a share-worthy moment that blends digital artistry with real-world environments. By transforming ordinary ski lifts into product showcases, this approach demonstrates how unexpected brand integrations in familiar settings can generate memorable consumer connections.