Musc Intime: Ribbons Wrap Paris in Pink

Fooh concept details:

For Breast Cancer Awareness Month, this impactful FOOH Ad features digitally integrated pink ribbons appearing throughout Paris. The video transitions from a woman sketching a heart shape on a wall to revealing 3D pink ribbons that materialize across building facades and entryways. This innovative approach turns urban architecture into an interactive awareness canvas, allowing pedestrians to unexpectedly encounter these symbols while going about their day. The campaign effectively bridges physical and digital experiences, demonstrating how cause marketing can create memorable moments in public spaces while encouraging engagement with breast cancer prevention messaging. A thoughtful blend of brand visibility and meaningful social advocacy.