My Jewellery: A Golden Welcome to Brussels

Fooh concept details:

Watch as My Jewellery announces its Brussels debut with an enchanting FOOH campaign. A magnificent golden ring, adorned with delicate heart engravings, rolls through the historic streets from Brussels Town Hall, down Rue du Chêne, before arriving at its destination - the new My Jewellery boutique on Rue Jeanstas. As the ring settles against the store's façade, pink balloons burst forth and float through its band, marking the joyous arrival of My Jewellery's first French-speaking boutique, opening March 29th.