My Jewellery: A Surprise Rolling into Germany

Fooh concept details:

Watch as My Jewellery announces its upcoming boutique in this playful FOOH campaign set at the iconic Galeria Kaufhof. A futuristic double-decker bus creates a spectacle as it passes the renowned Kaufhof an der Kö, spreading excitement by releasing pink My Jewellery shopping bags along its path. This whimsical display serves as a creative teaser for the brand's mysterious new location, leaving German shoppers eager to discover where My Jewellery will open its doors next.