My Jewellery: Amsterdam's Giant Holiday Surprise

FooH Overview:

Brand: My Jewellery
Industry: Jewelry
Creator: VAES visuals

Fooh concept details:

Experience the magic of the season with My Jewellery's FOOH campaign at Amsterdam's Wijde Heisteeg bridge. A massive pink advent calendar, adorned with golden My Jewellery lettering, becomes the star of the street. One by one, six numbered windows pop open, releasing oversized treasures - from dazzling rings to elegant bracelets and statement earrings. This festive display brings the excitement of unboxing to life, while viewers can participate in the celebration by entering to win one of 20 real advent calendars through the brand's YouTube channel.

Additional Information:

Country: Netherlands
City: Amsterdam
Theme: Christmas
Scene: Giant Object, Unboxing
Environment: City

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