My Jewellery: Back Prints Take Over Amsterdam

Fooh concept details:

Experience My Jewellery's take on sustainable style in this charming FOOH campaign set in De 9 Straatjes, Amsterdam. A collection of 100% organic cotton t-shirts hangs playfully above the cobblestone streets, catching the attention of two passersby. Each shirt displays vibrant back prints filled with positive messages, transforming these everyday pieces into statement wear. The display showcases My Jewellery's commitment to combining sustainability with style, turning basic tees into grab-and-go summer essentials that let your back do the talking.