My Jewellery: When Candy Meets Couture
Fooh concept details:
Step into a world of whimsy at My Jewellery's boutique on Bakkerstraat in this enchanting FOOH campaign. A supersized gumball machine perched atop the store comes to life as passersby watch its magical display. The machine releases not just colorful gumballs, but an array of charming accessories - from flower-shaped pendants to letter charms - introducing the new Candy Couture Collection. This playful scene brings My Jewellery's fresh take on positivity and colorful style to life, turning everyday accessories into sweet surprises.