Nüa: Cloudy Light Show at Arc de Triomphe
Fooh concept details:
A massive glowing Nua logo floats above Paris's iconic Arc de Triomphe, lighting up the night sky with electric blue energy. Dramatic clouds swirl around the brand's "All Saturday" message as party-goers gather below on the famous Champs-Élysées. This striking Nua FOOH campaign announces their return to Saturday nights, turning one of the world's most famous landmarks into a giant party invitation that can be seen across the city.