Nüa: Halloween Transformation of Arc de Triomphe

Fooh concept details:

Paris's Arc de Triomphe transforms into a terrifying Halloween nightmare as the Nua logo bleeds red across the historic monument. A giant skeleton figure rises above the arch while blood drips down the white stone columns, creating a spine-chilling scene in the heart of the city. This bold Nua Halloween FOOH campaign turns one of Paris's most iconic sites into the ultimate party destination, where horror meets nightlife in the most dramatic way possible.