Nair: New York Holiday Gift Drop

Fooh concept details:

Giant Nair Wax Ready Strips boxes tied with red bows hang from street poles along a festively decorated New York City street, with the Empire State Building in the background. A large blue Nair gift box swings alongside them as the camera pans up. This Nair FOOH advertisement turns the city's holiday shopping street into a giant gift display for the brand's seasonal promotion.