Napoleon: The Arc de Triomphe Conquest

FooH Overview:

Brand: Sony Pictures
Industry: Entertainment, TV Shows & Movies
Creator: Busterwood

Fooh concept details:

Busterwood Studio partnered with Sony Pictures France to unveil the grandeur of Napoleon through a CGI-powered campaign. While he had world-conquering ambitions, we settled for transforming the Arc de Triomphe into a stunning tribute.Napoleon storms Paris in this epic FOOH campaign, draping the historic Arc de Triomphe with a colossal battle poster featuring Joaquin Phoenix as the legendary emperor. The massive banner showcases Phoenix on horseback, sword raised, commanding his troops through chaos and smoke—a dramatic visual triumph that transforms one of France's most iconic monuments into a cinematic battlefield. The banner announces the November 22 cinema release date, turning a celebrated landmark into a powerful promotional canvas.

Additional Information:

Country: France
City: Paris
Place: Arc de Triomphe
Scene: Banner Rollout, Giant Object
Environment: City

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