NARS: Explicit Shanghai Skyscraper

Fooh concept details:

A monumental NARS lipstick rises majestically among Shanghai's iconic skyline, transforming into the city's most striking architectural feature. In this remarkable FOOH campaign, the cosmetic skyscraper stands proudly beside the Oriental Pearl Tower, with its sleek black case emblazoned with the NARS logo. As a drone approaches to remove its cap, the lipstick dramatically extends upward, bathing the entire metropolis in a radiant red glow that ripples across the night sky and reflects on the Huangpu River below. This breathtaking visual metaphor perfectly captures NARS' promise that "Shanghai has unlocked something Explicit," as the lipstick literally becomes the power center illuminating one of the world's most dynamic cities.