NARS: Place Vendôme's Explicit Makeover

Fooh concept details:

The historic Place Vendôme undergoes a bold transformation as a massive NARS lipstick emerges next to Paris's iconic Vendôme Column. In this striking FOOH display, the sleek black cosmetic with its rich terracotta shade towers over pedestrians, who appear miniature beside the oversized beauty product. The juxtaposition of the centuries-old monument with NARS' modern lipstick creates a perfect tension between Parisian heritage and contemporary beauty. As a woman drags a lever and the lipstick dramatically rises, it brings to life NARS' promise that "Paris is getting a little more Explicit," transforming the elegant square with this unexpected cosmetic monument.