NBA x Tissot: Arc de Triomphe as Basketball Scoreboard

Fooh concept details:

A giant basketball hoop emerges from the Arc de Triomphe with a glowing Tissot scoreboard showing the final countdown at night. The iconic Paris monument transforms into the ultimate basketball arena as a ball shoots toward the hoop against the dark sky. This FOOH spectacle celebrates the NBA Paris Game, turning France's most famous landmark into a spectacular basketball court with Tissot keeping perfect time for the historic match.