NBA x Tissot: Eiffel Tower Scoreboard Transformation

Fooh concept details:

Against the Paris sky, this FOOH Ad transforms the Eiffel Tower into a basketball scoreboard with a timer and hoop. The video highlights Tissot's role as the official NBA timekeeper during the Paris Games. By combining a world-famous landmark with sports elements, Tissot creates content that grabs attention on social media. The marketing power of this campaign lies in the unexpected blend of French culture and American basketball. The ad effectively shows Tissot's position as a trusted watch brand in the sports world through creative use of a Parisian symbol.