NBA x Tissot: Metro Station Court Countdown

FooH Overview:

Brand: NBA, Tissot
Industry: Sport, Events
Creator: weareseventeen

Fooh concept details:

A basketball court takes over a Paris Metro entrance in this FOOH Ad, complete with a Tissot-branded scoreboard displaying a countdown timer. The video shows basketballs piling up beneath the hoop as the clock ticks down to the NBA Paris Game. By turning an everyday urban space into a sports venue, Tissot creates an eye-catching way to build excitement for the upcoming event. The marketing strategy works by

Additional Information:

Country: France
City: Paris
Scene: Emerging Object, Playground, Avalanche
Environment: City, Public Transport

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