NBA x Tissot: Paris Icons in Basketball Invasion

FooH Overview:

Brand: NBA, Tissot
Industry: Sport, Events
Creator: weareseventeen

Fooh concept details:

The Statue of Liberty transforms into a giant NBA player wearing Indiana Pacers jersey #25, standing proudly in different Paris locations with the Eiffel Tower in the background. The iconic statue sports basketball gear while overlooking the city, promoting NBA Paris Games 2025 presented by Tissot. This FOOH spectacle brings American basketball culture to French landmarks, showing how the NBA is taking over Paris with double the action for the Spurs vs Pacers games.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower
Scene: Giant Object, Wrapped
Environment: City

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