NBC SNL: Comedy Signs Take Over NYC

Fooh concept details:

Turning New York City streets into a comedy hall of fame, this innovative FOOH Ad features floating street signs bearing names of SNL legends across Manhattan's urban landscape. The campaign cleverly transforms everyday intersections into celebrity spotting moments, seamlessly blending with the city environment while creating social media-worthy content. This strategic marketing approach generates significant organic reach as pedestrians capture and share the unexpected comedy markers, extending the campaign's impact beyond physical locations. The FOOH Ad effectively celebrates SNL's cultural legacy while driving audience engagement through an unconventional, city-wide implementation.