NBCUniversal: Wicked Comes to New York

Fooh concept details:

Two people watching Wicked on TV at home notice giant pink bubbles appearing outside their apartment window, blurring the line between the film and the real world. The scene transitions to the streets of New York, where the Emerald City towers rise between Manhattan buildings as large bubbles float through the city. This NBCUniversal CGI advertisement promotes the home release of Wicked: For Good by bringing the film's world into everyday settings.