Nescafé: Billboard Coffee Magic

Fooh concept details:

A massive LA billboard transforms into an interactive coffee kitchen as Zach King reaches out from the screen to serve iced coffee directly to the street below. The towering advertisement showcases Nescafé's espresso concentrate while the magic creator seamlessly blends digital and physical reality, pouring drinks from the billboard into real glasses on the sidewalk. This mind-bending FOOH experience demonstrates the brand's "hack your iced coffee" message, turning urban advertising into a magical coffee-making spectacle that bridges the gap between screen and street.