Nescafé: Billboard Comes Alive with Supersized Products

Fooh concept details:

A Nescafé billboard advertisement magically transforms into three-dimensional reality as giant product packaging and coffee beans materialize in front of a Makro-Lotus's Mall. Starting as a standard billboard displaying Nescafé's product range, the advertisement suddenly breaks the fourth wall when an enormous Nescafé Blend & Brew packet and branded mug appear in the parking lot, surrounded by oversized coffee beans. This inventive FOOH campaign brings the "Perfect Mix" concept to life, turning passive advertising into an interactive experience that astonishes shoppers who capture the surreal scene on their phones—embodying the campaign's tagline that this unexpected display is "so shocking that anyone who sees it must share it."