Nescafé: Coffee Armada Conquers Bangkok's Urban Skies
Fooh concept details:
Giant Nescafé coffee packets suspended from bright red helicopters soar between Bangkok's skyscrapers in a spectacular aerial display. The various Nescafé flavors—including red Blend & Brew, green, and purple variants—hover above the Big C shopping mall as individual coffee sticks appear to spill from the packages onto the streets below. This breathtaking FOOH campaign transforms the urban skyline into a dynamic coffee delivery system, creating a citywide spectacle that embodies the brand's "Perfect Mix" concept. The surreal sight of coffee products flying through metropolitan Bangkok creates an unforgettable visual metaphor for Nescafé's ubiquitous presence in Thailand's coffee culture.