Nescafé: Coffee Bean Avalanche Transforms Bangkok Streets

Fooh concept details:

Enormous Nescafé product packets appear to burst open, spilling thousands of oversized coffee beans across urban Bangkok intersections. The spectacular FOOH campaign features life-sized packages of various Nescafé varieties—Blend & Brew, Americano, and others—alongside a giant red Nescafé mug, all surrounded by a flood of coffee beans that spread from a 7-Eleven storefront into the streets. This immersive installation visualizes the brand's "Perfect Mix" campaign by physically demonstrating the abundance and variety of Nescafé's coffee offerings, transforming everyday urban spaces into an eye-catching celebration of coffee culture.