Nescafé: Coffee Break with a Legendary Warrior

Fooh concept details:

An ancient warrior statue gets a modern coffee break as a giant Nescafé cup appears in his hand, replacing his traditional spear. The historic monument is draped with a red cloth while the warrior takes time to sip from the oversized coffee cup. This playful Nescafé FOOH campaign brings contemporary coffee culture to classical statuary, suggesting that even legendary figures need their daily caffeine fix to "create their world."