Nescafe: Elevator Coffee Break

Fooh concept details:

Two people struggle to carry a massive Nescafe Azera freddo espresso container up a narrow stairwell, the oversized coffee package proving too hefty for the confined space. The giant canister blocks their path completely, showcasing the brand's premium 100% Arabica blend in an unexpectedly challenging delivery situation. This humorous Nescafe FOOH ad plays on the idea that great coffee is worth the effort, even when it means wrestling with an impossibly large container in the most inconvenient places.