Nescafe: Giant Golden Cup at Tops Supermarket

Fooh concept details:

Suspended in mid-air, a massive transparent coffee cup draws shoppers' attention in this striking FOOH Ad for Nescafe Gold Crema. Located at Tops supermarket in Thailand, the display features a giant illuminated cup hovering above a golden circular base surrounded by product jars. Customers can pour their own coffee from a sleek black pitcher, watching as the rich brew fills their cup. The golden glow from the ceiling fixture enhances the premium feel, perfectly highlighting the campaign's focus on the creamy golden layer that tops each cup. An elegant showcase of the Arabian blend coffee's smooth texture and rich aroma.