Nespresso: A Sustainable Rise in Vienna

Fooh concept details:

Watch as Nespresso makes a dramatic statement about sustainability in this innovative FOOH campaign outside Vienna's Nespresso Atelier. The ground splits open to reveal two majestic pillars, atop which a giant Home Compostable Capsule assembles itself piece by piece. As the capsule rotates in mid-air, it showcases Nespresso's latest step toward eco-friendly coffee innovation, now available in all boutiques. This spectacular display transforms a sustainable initiative into an urban spectacle, marking a new era in coffee enjoyment.