Nespresso: Interactive Brewing Spectacle

Fooh concept details:

An interactive FOOH concept brings a Nespresso boutique to life as a passerby touches a street-level button, triggering a massive coffee experience. After pressing the button, the man walks toward the store entrance, where an enormous Nespresso machine mounted above the doorway begins brewing. The giant capsule holder releases a stream of fresh espresso, pouring down from above the glass storefront adorned with colorful Nespresso pods. This engaging display transforms the entire building corner into a functioning coffee maker, blending architecture with brand identity in a playful, immersive experience.