Nespresso: Vertical Forest Coffee Capsule

FooH Overview:

Brand: Nespresso
Industry: Cafes, Beverages, FMCG
Creator: Alkanoids

Fooh concept details:

Milan's famous Vertical Forest building transforms into a giant Nespresso coffee capsule, with a hand placing the capsule top on the green tower. The eco-friendly skyscraper becomes wrapped in elegant cream-colored packaging, complete with a transparent coffee cup floating above. This creative Nespresso FOOH ad celebrates the new compostable collection by turning the city's most sustainable building into the perfect coffee capsule, showing how environmental responsibility and premium coffee culture blend together in Milan's fashion-forward landscape.

Additional Information:

Country: Italy
City: Milan
Place: Bosco Verticale
Scene: Emerging Object, Giant Object, Wrapped, Optical Illusion
Environment: City, Park

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