Nestea: Illustrating Summer Dreams

Fooh concept details:

This innovative FOOH advertisement for Nestea transforms a canal setting with a suspended 3D spectacle. Initially appearing as a simple yellow banner, the display unfurls above the water to reveal a vibrant illustration shaped like a refreshing splash. The colorful artwork depicts summer activities—swimming, camping, beach games—created from words submitted by consumers describing their ideal summer. As the animation progresses, 3D elements including the Nestea logo and tea leaves emerge from the illustration, creating a multi-dimensional visual feast against the serene water backdrop. This engaging campaign bridges the urban waterway with seasonal refreshment, bringing "SUMMER" to life through crowdsourced imagery.