Nestlé Baby and Me: Rio Cable Car Baby Journey

FooH Overview:

Brand: Nestlé Baby and Me
Industry: Kids, Accessories
Creator: Jeferson Araujo

Fooh concept details:

A baby stroller takes an incredible ride on Rio de Janeiro's famous Bondinho cable car, soaring high above the lush mountains and city below. The message "leaving home includes taking a new life with you" appears as the stroller travels through the clouds above Sugarloaf Mountain. This heartwarming Nestlé Baby and Me FOOH ad transforms Rio's iconic cable car into the ultimate family adventure, showing that parenthood means taking your new life everywhere, even to the most breathtaking heights.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Bodinho
Scene: Giant Object, Suspended Object
Environment: Mountain

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