Nestlé Baby and Me: São Paulo's New Life Celebration

FooH Overview:

Brand: Nestlé Baby and Me
Industry: Kids, Healthcare
Creator: Jeferson Araujo

Fooh concept details:

A giant pregnancy test appears at São Paulo's iconic Obelisk monument, transforming the historic landmark into a symbol of new beginnings. The monument sits in the lush green Ibirapuera Park with the city's skyline as a backdrop, creating a perfect contrast between urban life and family moments. This heartwarming Nestlé Baby and Me FOOH ad turns one of Brazil's most famous landmarks into a celebration of pregnancy and family growth, showing that some moments are worth sharing with the whole city.

Additional Information:

Country: Brazil
City: São Paulo
Place: Obelisk of Ibirapuera
Scene: Giant Object, Substitution
Environment: Park

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