Nestlé ¡Qué Rico!: Supermarket Travel Dreams

FooH Overview:

Brand: Nestl鮡Qué Rico!
Industry: Food, FMCG
Creator: Mauricio Morrell

Fooh concept details:

A shopper navigates the aisles with oversized Nestlé ¡Qué Rico! packages towering from their cart, creating a surreal grocery experience. The massive coffee and treat displays transform ordinary shopping into an adventure, bringing the brand's travel contest to life. This playful FOOH campaign asks if your cart is this full and ready for "the most delicious trip," turning everyday supermarket visits into moments of delicious wanderlust.

Additional Information:

Scene: Giant Object, Transport
Environment: Shopping Venue

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