Nestlé: Travel Suitcase Explosion at Lapa Arches

FooH Overview:

Brand: Nestlé
Industry: Food, FMCG, Snacks
Creator: Sailor Studio

Fooh concept details:

A giant blue suitcase covered with Nestlé brand logos opens in front of Rio's iconic Lapa Arches, spilling out a collection of popular products including KitKat, Nescafé, and Moça. This FOOH installation promotes Nestlé's "Travel Does Good" campaign, where consumers can win daily trips by purchasing participating products. The oversized luggage creates a striking visual against the historic white arches, connecting the joy of favorite treats with the excitement of travel while encouraging passersby to enter the contest through their receipts.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Lapa Arches
Scene: Giant Object, Unboxing
Environment: City

Related FOOH Campaigns

Yeni Raki: Robotic Arms Toast London's Big Ben
Brand: Yeni Raki
Creator: Ogilvy 4129
Truff x Sauce: Special Delivery at Ace Hardware
Brand: Truff, Sauce
Creator: Unknown
Oshee: Iga Świątek's Grand Slam of Hydration
Brand: Oshee
Creator: Unknown
Pepsi: New Look Celebration at Dubai Wheel
Brand: Pepsi
Creator: Vertex