Nestlé: Travel Suitcase Explosion at Lapa Arches

FooH Overview:

Brand: Nestlé
Industry: Food, FMCG, Snacks
Creator: Sailor Studio

Fooh concept details:

A giant blue suitcase covered with Nestlé brand logos opens in front of Rio's iconic Lapa Arches, spilling out a collection of popular products including KitKat, Nescafé, and Moça. This FOOH installation promotes Nestlé's "Travel Does Good" campaign, where consumers can win daily trips by purchasing participating products. The oversized luggage creates a striking visual against the historic white arches, connecting the joy of favorite treats with the excitement of travel while encouraging passersby to enter the contest through their receipts.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Lapa Arches
Scene: Giant Object, Unboxing
Environment: City

Related FOOH Campaigns

Highlighted
BIC: Giant Marker Draws on London’s Streets
Brand: BIC
Creator: The Berry
Grubhub: Lady Liberty's Orange Makeover
Brand: Grubhub
Creator: Vertex
Elite Supps: Urban Energy Burst
Brand: Elite Supps Australia
Creator: Tom Made That
Rauch Happy Day: Fruity Slopes in the Alps
Brand: Rauch Happy Day
Creator: physixe