Nestlé: Travel Suitcase Explosion at Lapa Arches

FooH Overview:

Brand: Nestlé
Industry: Food, FMCG, Snacks
Creator: Sailor Studio

Fooh concept details:

A giant blue suitcase covered with Nestlé brand logos opens in front of Rio's iconic Lapa Arches, spilling out a collection of popular products including KitKat, Nescafé, and Moça. This FOOH installation promotes Nestlé's "Travel Does Good" campaign, where consumers can win daily trips by purchasing participating products. The oversized luggage creates a striking visual against the historic white arches, connecting the joy of favorite treats with the excitement of travel while encouraging passersby to enter the contest through their receipts.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Lapa Arches
Scene: Giant Object, Unboxing
Environment: City

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