NET-A-PORTER: Skyward Delivery in Hong Kong

FooH Overview:

Brand: NET-A-PORTER
Industry: Fashion
Creator: Thatsmoa

Fooh concept details:

A sleek black NET-A-PORTER tram travels through Hong Kong's financial district, suddenly opening its roof to release dozens of signature black shopping boxes that appear to float upward toward the city's gleaming skyscrapers. The moving display cleverly brings the brand's tagline "Fashion that delivers" to life through this dramatic visual metaphor of packages ascending into the urban landscape. This eye-catching FOOH campaign captures the luxury e-tailer's same-day delivery promise.

Additional Information:

Country: Hong Kong
City: Hong Kong
Scene: Transport, Overlay, Floating Object, Unboxing
Environment: City, Public Transport

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